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In the screenshot, the checkbox is actually checked off. Was that the default setting? If so, I could see that being off-putting to users -- whenever I see that
by shade 16y ago
In the screenshot, the checkbox is actually checked off. Was that the default setting? If so, I could see that being off-putting to users -- whenever I see that, I assume they're trying to trick me into opting in for something.
- gsaines 16y agoIt's been more than a month since we took the test down, but I do think we had it defaulted to checked ... never thought about it being sleazy, but that's a good point.
- orangecat 16y agoThat was my immediate reaction as well: "Oh, they want to spam me. What else am I inadvertently agreeing to if I sign up?"
- pmcginn 16y agoThat was exactly my response. "If their default action is to send me five separate emails immediately after paying, am I going to be getting emails for the rest of my life for trying this thing out?" I'm touchy about my inbox. I let DailyBurn email me for as long as I had a paid account there, and I still let OKCupid email me, years later. But they both had to earn my trust with a combination of a slow start and relevant emails. Pretty much everyone else annoyed me immediately.
- StavrosK 16y agoI use 33mail.com, it's fantastic.
- rbarooah 16y agoEven if people don't find it 'sleazy' per se, you're forcing people who don't want the emails to take two actions to submit the form - one of which requires care and attention, rather than just hitting the big button. The extra burden alone may well be enough to account for the drop off.
- nwinter 16y agoActually, we were testing it checked on or checked off by default, too. I don't remember the details, but the conversion rate drop was from combining both of those flavors.
- huntero 16y agoAgreed. Whether I'm automatically opted-in or opted-out to the marketing checkbox on signup forms is usually my first indication to the validity of the company/service.
- zach 16y agoI think people are very, very wary about pre-checked checkboxes just under payment details, because it reeks of cramming. That is, they set off alarms not just that they might be subscribed to some email list, but that a "free trial subscription" (that auto-renews to a paid subscription) is being added to the order.