I'm confused... Huji Cam looks like a rehash of the filters that have been available in IG for it's entire existence. And hasn't the "faux-fi" thing been supe

I'm confused... Huji Cam looks like a rehash of the filters that have been available in IG for it's entire existence. And hasn't the "faux-fi" thing been super hip for like... over a decade now? Granted, hyper-staged photos have also been pretty popular over the last few years but I never thought the "new" style outlined in the article really went out of style.