So, something is sold exclusively in Target, but isn't sold in, say, Best Buy. You only have a best buy near you, therefore you're... justified in stating they

So, something is sold exclusively in Target, but isn't sold in, say, Best Buy. You only have a best buy near you, therefore you're... justified in stating they have no commercial claims to the content they own and chose to distribute through Target? I'm not sure I follow your argument.