The second is true. I dont see how their ads contributed to it. Their ads are a huge brake to virality. If they continued allowing e.g. pages to post to all the

The second is true. I dont see how their ads contributed to it. Their ads are a huge brake to virality. If they continued allowing e.g. pages to post to all their followers (which was the case initially) there would be even greater outrages. In fact it would be so bad that most people would have left. So, i think their idea to stiff people for $$ actually helped them sustain an audience. In medium term though, they have alienated marketers so much with their greediness that they are leaving.