Some great advice here. To add another perspective: sometimes you don't know where your idea will take you. A lot of your competition is locked into their path.

Some great advice here. To add another perspective: sometimes you don't know where your idea will take you. A lot of your competition is locked into their path. Being at the outset of yours, the customers you listen to along the way may steer you in a different direction or pivot into a far better idea.