Any time I am talking to younger entrepreneurs about ideas they have that already exist in some fashion I give them a simple analogy to ponder over: Rice! I te

Any time I am talking to younger entrepreneurs about ideas they have that already exist in some fashion I give them a simple analogy to ponder over: Rice! I tell them to take a look at the rice isle in the supermarket and ask themselves "why are there so many varieties of rice?"... it's rice for goodness sake! How can one be different to another? How can there possibly be a need for hundreds of different types of rice. Even if you just pick one type, like white rice, there are multiple brands competing with something as simple as rice. Every item on a supermarket shelf has earned the right to be there because people are buying it for different reasons. Everyone is different: Some people only buy Uncle Ben's rice at 4 times the price of the supermarket rice and others only touch the unbranded value rice. It's all marketing. So if your idea already exists then it means there is probably a demand and you just need to find your angle and market it appropriately.