This is literally their job in some cases. Once they have a sufficiently large following they start putting out ads and getting sponsorships. Presumably it's a

This is literally their job in some cases. Once they have a sufficiently large following they start putting out ads and getting sponsorships. Presumably it's a form of artistic expression, although I cannot claim to truly understand the appeal of their content. There are certainly cases where I could see it becoming a real problem, especially for younger people. However, nothing stops you from using the platform for something great! Be the change you want to see in the world.