However if the entire point of your article is to talk about how emoji look, it's a terrible idea to include them verbatim when discussing a specific design. I

However if the entire point of your article is to talk about how emoji look, it's a terrible idea to include them verbatim when discussing a specific design. It's clear that in certain cases the article talks about a reference design or how the emojis are supposed to look. They likely checked in a browser on macOS to make sure it reads correctly, too. But good luck if you're on Windows or Android. Apparently the Microsoft mage is a wizard with a white beard. Not exactly "gender neutral".