> Just a reminder that pricing "cheaper" isn't always a good idea. That's all true, but also keep in mind that they will often charge as much as people are wil

> Just a reminder that pricing "cheaper" isn't always a good idea. That's all true, but also keep in mind that they will often charge as much as people are willing to pay so there can be room for a lower cost competitor to play. Even removing one (costly) feature and charging less could be a good option if it captures customers who didn't need that feature or wouldn't pay more than your lowest cost option to begin with.