In SaaS you need some differentiating factor, but that's pretty easy: We're faster, simpler, privacy friendly, cheaper, etc. Most leading SaaS businesses have

In SaaS you need some differentiating factor, but that's pretty easy: We're faster, simpler, privacy friendly, cheaper, etc. Most leading SaaS businesses have proven there's a market, but they're vulnerable on one of those key differentiators. Sure, you might not conquer the market, but it's probably a safer way to build a lifestyle business than trying to come up with and market a novel idea. Much easier to find forums of people complaining about product X not doing Y and fill that gap.