4 ms·
Not nostalgia I think, but a search for texture and warmth. Digital media has a very glossy, smooth, and cool look to it. How ever that feels very mannered and
by Noos 7y ago
Not nostalgia I think, but a search for texture and warmth. Digital media has a very glossy, smooth, and cool look to it. How ever that feels very mannered and sterile. Imperfections like grain evoke a sense of texture to works that add interest, and noise in general is considered warm. I think people find more comfort and authenticity in those things.
I think if you look at most modernist architecture, you have a real life version of the digital look; you have the glossy, cool, and smooth aesthetic, but they have sort of an anti-human vibe to them. It might be that the influencers are just tired of the mannered look and the implications of it.
- atoav 7y agoInterestingly enough this is not necessarily a inherent quality of digitally reproduced media, also photochemical film tried extremely hard to look as flawless as possible. And a lot was possible. It took colorists a lot of effort to get those colors out to look just right, similarily you could grade a movie shot on a 100k$ Arri Alexa rig to look just like old Eastman or Kodak stock. But when you do, people won't preceive it as digital anymore. The grain however is the most important thing. What it does for me is it adds a certain distance to the thing happening. It is a constant reminder that you are looking onto a surface and not into a window. Maybe it is also about emotional distance to remind yourself: "it is just a image".