That's the solution, yes. But without an incentive, we'll never get there. The first step towards creating an incentive is to make it economically unfeasible to

That's the solution, yes. But without an incentive, we'll never get there. The first step towards creating an incentive is to make it economically unfeasible to not have an incentive. It's not like people will stop drinking coffee, they'll demand an alternative and one will be created. If a plastic cup costs $0.17 and a biodegradable cup costs $0.18, businesses and consumers will choose plastic. Making plastic slightly more expensive than the healthier alternative creates that pressure so the market will come up with better options. Cleaning up waste costs money, money that the maker of the cup doesn't pay. Money that Starbucks doesn't pay. Money that the consumer doesn't pay. It's only cheaper at the cost of the person who has to clean up the waste. Plastic is heavily subsidized by not having to pay for its own cleanup.