Looking at the aesthetic, it seems like it's just another cultural shift towards faux apathy and cynicism in response to a preceding culture that tried too hard

Looking at the aesthetic, it seems like it's just another cultural shift towards faux apathy and cynicism in response to a preceding culture that tried too hard to be perfect. Just like grunge followed 80's consumerism and raw punk responded to overly produced sounds in the 70's, this is a reaction to the professional consumerization of instagram. If these looks succeed, they will be copied, taken mainstream, and made nauseating until new "young people" respond with opposite styles again. Round we go.