They really should put "Oxford language professor argues... " in the title. I'm okay with overly bold theories so long they have some merits, which I mean have

They really should put "Oxford language professor argues... " in the title. I'm okay with overly bold theories so long they have some merits, which I mean have some supporting evidence... this has nothing, which makes the quality of this theory right there with unpublished science fiction ideas. It feels like to me he's ready to publish more books on the topic.