Ask HN: Which advert is the best for next's months Hacker Monthly?

Hi, I am purchasing a full spread advert in Hacker Monthly next month and since I am a shoe string budget I have decided to do the advert myself. However this is the first advert I have ever created and was really looking for some advice I have two potential adverts created ... http://www.venturesocially.com/advert_1.pdf http://www.venturesocially.com/advert_2.pdf If you could review these and tell me which one you like I would be very grateful. Also if you could tell me if either advert actual would draw you attention! I have submitted items to hacker news before, but they rarely go anywhere. Please make this one popular