"Money is a motivating factor for most of us, but assuming comparable pay, what is it that makes some companies attract and retain developers while others churn

"Money is a motivating factor for most of us, but assuming comparable pay, what is it that makes some companies attract and retain developers while others churn through them like toilet paper?" My take on that would be that paying more would almost certainly help. Companies who are wondering why they can't seem to find or retain top talent should most likely not wonder about all the soft factors but pay more. There is this almost comical aspect to companies hand-wringing about how they tried everything, except paying closer to top of the market.