I wonder what the chances of an alternate organization simply starting a new .org registry would be if this actually happens? Would this be bad enough that the

I wonder what the chances of an alternate organization simply starting a new .org registry would be if this actually happens? Would this be bad enough that the world would be willing to simply ignore ICANN on the question of who is responsible for .org? Or rather, maybe not ignore it, but simply add a secondary recognized authoritative zone that gets asked when ICANN's registrar returns an NXDOMAIN? Then, the Red Cross, say, could simply use trademark law to prevent ICANN's registrar from handing out the domain to anyone, and register it themselves through the alternate registrar at a reasonable price?