He is pretty clear that once they located the market he continued to inject too many of his own ideas not directly based on customer or prospect needs into the

He is pretty clear that once they located the market he continued to inject too many of his own ideas not directly based on customer or prospect needs into the development queue, slowing progress on the core features needed and giving competitors a chance to out-execute and ultimately out-innovate his team. These may be obvious mistakes in some ways but it's important to note that having a lot of ideas during the exploration phase helps you discover the market. It can be difficult to realize that the practices that got you onto a successful trajectory need to change if you want to be able build on your success.