I mentioned this in your post, but will reiterate it there to initiate some conversation around this idea. I've been working on a solution which helps users ma

I mentioned this in your post, but will reiterate it there to initiate some conversation around this idea. I've been working on a solution which helps users manage their online identity similar to how we handle this while offline. Every social network has their own point of view on what consists of your identity. This serves only the providers end goal of providing you a specific value. As a (hopefully) more intuitive approach, my solution helps users organize their identity data into a unified (and standard) model around which they can define "roles". To the user, this feels like any other typical social network URL aggregation service (bookmarks?) which users seem to be adopting quite well. The added value from my solution is that they can use this new foundation to promote specific aspects of themselves within a targeted context both online and offline. Additionally, users will be able to receive metrics and feedback on individual relationships to improve future interaction with your audience. My overall objective is to improve personal branding and advertising and see this as a growing niche. Not sure if you all agree about the market, but (assuming you aren't developing a custom solution specific for your use) would you agree that identity online seems to be unnecessarily restrictive to what is and is not representative of "you"?