And like many lessons, they are best - and unfortunately often - learned through experience. As an beginning rider, I was told to pretend like no one sees you,

And like many lessons, they are best - and unfortunately often - learned through experience. As an beginning rider, I was told to pretend like no one sees you, and in fact, people will try to hit you. I internalized those lessons much more after my first wipe-out. I've watched friends and start-ups I've worked with make the same mistakes as others despite the wealth of knowledge available. I wonder why this happens. My best guess is we are all idealistic people on the inside. We have trouble with the "why" something matters unless we experience it for ourselves.