I think it is worth noting that the word gossip has been painted with negative connotation in our society. The moment humans realized that the world is full of

I think it is worth noting that the word gossip has been painted with negative connotation in our society. The moment humans realized that the world is full of information asymmetry and unknowns, they started to gossip. Gossip is a tool to transfer knowledge of others/things to someone who may not have the means to confirm it themselves. In theory, a private reference from a friend to a potential employer about you is gossip (E.g. @ARandomerDude is a trustworthy individual, you should hire him) even thought your friend may not have a full picture of who you are.