By creating competition. And that can be done easily. The reason it's impossible to compete against Facebook is because of the network effect. Kill the network

By creating competition. And that can be done easily. The reason it's impossible to compete against Facebook is because of the network effect. Kill the network effect. If you have a site with more than let's say 100 million active users you are required to license free user generated content (such as posts) under a copy-left license, unless the user opts in to a restrictive license on a per content piece. All content, opt in or out out, must regardless be treated the same by the site - no incentivizing people into opting in by effectively punishing those that don't. And furthermore require that the site provides both an API for accessing all published content, as well as remotely publishing by users. You've now not only 'punished' facebook, but really fixed a huge chunk of the entire tech industry's problems by killing the network effect. Now competitors can create their own alternatives that users from e.g. Facebook can use and even keep and interact with all of their friends on. With no network effect, it's now simply a competition to see who can provide the best user experience.