Let’s be clear, farmers could grow any potato they want and these potatoes are specifically designed for lays chip (loser moisture content for taste). This isn’

Let’s be clear, farmers could grow any potato they want and these potatoes are specifically designed for lays chip (loser moisture content for taste). This isn’t a case where the seeds are providing special protection from pests and disease that threaten a farmer’s livelihood. Pepsi wants to protect their R&D investment and product. Because this invention is a special ingredient in their food and they don’t want it in competing products. If you don’t think IP isn’t important in innovation, VCs pass on investments all the time simply because there’s no defensibility. That means great and important products are never developed because there is no financial incentive.