I think Uber can easily make money if they function more as a marketplace and less as an opaque transportation company. Their job is to connect riders to poten

I think Uber can easily make money if they function more as a marketplace and less as an opaque transportation company. Their job is to connect riders to potential taxi providers (which is what they are, since they're all 'contractors'). Contractors could have a rating that's viewable before accepting a ride offer from the driver. Fire almost all of their staff, just need a skeleton crew to keep the webstore and ride-match stuff up. Stop wasting money on self driving stuff, it's never going to happen. Take a flat rate per-ride, done.