3 ms·LTV isn't some fluffy made up number, it's the output of a formulaby a13n 7y agoLTV isn't some fluffy made up number, it's the output of a formuladefen 7y agoBut you don't actually know that a customer will remain a customer forever, whereas you do know that a truck will be worth 15% of its present value in 10 years.jsmeaton 7y agoAveraged out across all customers you kind of do though. You know the rate coming in and the rate leaving.