4 ms·

Option 4: sell your ride data to a 3rd party. Knowing who you are, where you travel to, what's around those areas. They - or a 3rd party - could advertise what'

Option 4: sell your ride data to a 3rd party. Knowing who you are, where you travel to, what's around those areas. They - or a 3rd party - could advertise what's in the area you were taken to, track where you frequent and recommend riding to places you haven't been to in a while showing you what's "new" in those areas, etc. I don't Uber (and have only used Lyft once), so maybe they already do this or are planning to.

hannasanarion 7y ago
I can't imagine there's that much data to sell. I don't think a lot of people use uber on a daily basis, the takeaways are gonna be "people travel to and from airports close to them".
- lalos 7y ago
  They can deduce a lot and not to mention Foursquare profits on selling check-in info to fin companies. Also, check this blog from Uber http://www.whosdrivingyou.org/blog/ubers-deleted-rides-of-glory-blog-post http://www.whosdrivingyou.org/blog/ubers-deleted-rides-of-gl... where they (with some confidence) deduce when someone was involved in one night stand. Not to mention they have valuable information about you on how sensitive you are to price changes, who you interact with (sharing rides), what places you frequent (bars, gyms, churches, etc), places you travel and on what season. It's a goldmine and more by cross-referencing with other data sets. They can even know when you are sick if you get an Uber to the doctor or if you are friendly or not (drivers also review you) and how strict you are with other people (your reviews of drivers). It's all about the meta-data.
  - smelendez 7y ago
    Is that data worth enough to subsidize taxi rides, though? And again, they only have that comprehensive level of data for heavy users. Lots of people only use Uber when they're going to the airport, as others said, or maybe when they plan on drinking. I use it when I'm running late or public transit is messed up so it's very skewed data for me. There's also a real risk that Congress or the states could ban them from selling that data.

hannasanarion 7y ago

I can't imagine there's that much data to sell. I don't think a lot of people use uber on a daily basis, the takeaways are gonna be "people travel to and from airports close to them".

lalos 7y ago
They can deduce a lot and not to mention Foursquare profits on selling check-in info to fin companies. Also, check this blog from Uber http://www.whosdrivingyou.org/blog/ubers-deleted-rides-of-glory-blog-post http://www.whosdrivingyou.org/blog/ubers-deleted-rides-of-gl... where they (with some confidence) deduce when someone was involved in one night stand. Not to mention they have valuable information about you on how sensitive you are to price changes, who you interact with (sharing rides), what places you frequent (bars, gyms, churches, etc), places you travel and on what season. It's a goldmine and more by cross-referencing with other data sets. They can even know when you are sick if you get an Uber to the doctor or if you are friendly or not (drivers also review you) and how strict you are with other people (your reviews of drivers). It's all about the meta-data.
- smelendez 7y ago
  Is that data worth enough to subsidize taxi rides, though? And again, they only have that comprehensive level of data for heavy users. Lots of people only use Uber when they're going to the airport, as others said, or maybe when they plan on drinking. I use it when I'm running late or public transit is messed up so it's very skewed data for me. There's also a real risk that Congress or the states could ban them from selling that data.