Except that you don't need to publish journal articles anymore. Instead, combine 1 cup pseudo-psychology, 1 cup vague design principles and 1 cup quotes from Do

Except that you don't need to publish journal articles anymore. Instead, combine 1 cup pseudo-psychology, 1 cup vague design principles and 1 cup quotes from Donald Norman and Massimo Vignelli. Sprinkle with Kahnemann on thinking fast and Pinker on evolutionary strategies. Publish it on Medium and watch it go viral - pop design science and Medium's business model being perfectly aligned right now.