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With these types of documents, it's obvious they are done after the fact for fluff and to justify design decisions that were made by people different than the o
by ZebZ 8y ago
With these types of documents, it's obvious they are done after the fact for fluff and to justify design decisions that were made by people different than the ones who wrote the document. At worst, the weirder stuff in the document was commissioned to be an absurdist marketing gimmick when it "leaked" to the press and they wrote stories on it.
It's like the Apple document for their logo redesign that showed that it was really something like 37 distinct circles placed in mathematically-relevant positions.[1] Yeah, no.
[1] https://www.forbes.com/sites/quora/2013/05/17/does-the-apple-logo-really-adhere-to-the-golden-ratio https://www.forbes.com/sites/quora/2013/05/17/does-the-apple...
- jnurmine 8y agoExactly, the document reads like some kind of numerology for graphical designers... The new logo itself looked like a vintage airliner logo. I kind of see the one in my mind's eye but cannot quite place it. Googled for it but couldn't find it.
- jnurmine 8y agoThe Pepsi logo was like an airliner logo, that is
- plausibilities 8y agoThis one? https://images.app.goo.gl/9TaZjLSfvdduab6d6 https://images.app.goo.gl/9TaZjLSfvdduab6d6
- NikkiA 8y agoMore likely the old KAL logo: https://upload.wikimedia.org/wikipedia/commons/1/18/Tailfin_korean.jpg https://upload.wikimedia.org/wikipedia/commons/1/18/Tailfin_...
- plausibilities 8y agoholy shit yes, that's uncanny
- jnurmine 8y agoThat was the one I think!