I imagine there's some use of tools like Hootsuite (allows you to schedule tweets) in there as well. I remember Guy Kawasaki doing a post years ago that was ef

I imagine there's some use of tools like Hootsuite (allows you to schedule tweets) in there as well. I remember Guy Kawasaki doing a post years ago that was effectively an FAQ on his use of twitter. People would moan at him for posting the same tweet multiple times over the course of a day, which turned out to be on a schedule, but he actually had a fairly good reason. Tweets last forever (ish - unless deleted or twitter goes under) but are also kind of ephemeral in the sense that they just flit by in your stream, so you miss a lot if you only check in every so often. He wanted to increase the chances that people would see his updates, and deal with the fact that his followers were spread across timezones.