Well, I think it relates to historical churn though - B2C churn in general is significantly higher than B2B (see Blue Apron). The switching costs on detergent

Well, I think it relates to historical churn though - B2C churn in general is significantly higher than B2B (see Blue Apron). The switching costs on detergent brands are essentially 0. For us to switch from Slack now would be a fairly major headache.