> "Emotive forces shape the gestalt of the brand identity." This is where I lost it. And that's when they literally started building a "tiny brain, normal bra

> "Emotive forces shape the gestalt of the brand identity." This is where I lost it. And that's when they literally started building a "tiny brain, normal brain, enlightened brain, galaxy brain, universe brain" meme, out of freaking Pepsi logos.