> As a designer I've always felt that the larger and more important chunk of design work is purely intuitive. Quite true. However there is some value in applyi

> As a designer I've always felt that the larger and more important chunk of design work is purely intuitive. Quite true. However there is some value in applying rational analysis to design, and doing it can help to be a good professional: If your design is (partially) based on rules (like following exact ratios in proportions, applying color palette increments and color complements...), these rules create a design space that you can explore by changing the parameters to those rules in a systematic way. This exploration allows you to generate * a lot * of slightly different possible solutions for the design, many of which you wouldn't have created spontaneously. Ultimately, you select the right choice by intuition; but seeing a lot of possibilities can help you to find details that you wouldn't have considered otherwise.