The key takeaway here is that the public will decide if they want the 737 Max or not. Boeing may have to shift to promoting Embraer designs (which they now own)

The key takeaway here is that the public will decide if they want the 737 Max or not. Boeing may have to shift to promoting Embraer designs (which they now own) while it develops a new small aircraft the public can trust, if such thing is even necessary. Public confidence in the DC-10 was destroyed after it had a series of related and back-to-back accidents. The plane was relegated to cargo status and Douglas never recovered financially, eventually selling to Boeing.