This classic book: "A Technique for Producing Ideas" http://www.amazon.com/Technique-Producing-Advertising-Classics-Library/dp/0071410945 http://www.amazon.com

This classic book: "A Technique for Producing Ideas" http://www.amazon.com/Technique-Producing-Advertising-Classics-Library/dp/0071410945 http://www.amazon.com/Technique-Producing-Advertising-Classi... is short and sweet. Bascially, 1. ideas are novel combinations 2. immerse yourself in information from many disciplines 3. think of combinations 4. Go away from it -- do something else 5. An idea comes to you 6. refine it