The agreement states you must "own or otherwise control all rights to the content". Merely having permission to display the content is not sufficient. If I wer

The agreement states you must "own or otherwise control all rights to the content". Merely having permission to display the content is not sufficient. If I were to be cynical, I'd say that the purpose of that clause is to allow Amazon to take down any site they want and have a credible excuse. Realistically it's probably just some over-zealous lawyer, but either way it has that very effect (as Amazon has demonstrated).