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For high traffic sites that aren't targeting a specific niche, CPC ads aren't the way to go. Look for CPV ads, for companies looking for branding rather than s
by byoung2 16y ago
For high traffic sites that aren't targeting a specific niche, CPC ads aren't the way to go. Look for CPV ads, for companies looking for branding rather than selling a specific product. When I worked for Internet Brands, www.modelmayhem.com was our highest traffic site (for the scantily clad girls) but it didn't bring in much revenue. Compare that to something like www.steves-digicams.com where people are actively reading digital camera reviews. For the former, you would sell ads to someone like Groupon or Living Social on a cost per 1000 impressions basis, for the latter you would put CPC or affiliate links direct to Canon or Nikon.
- spoiledtechie 16y agoCan you point me to a company that does this already? Someone to go through?
- byoung2 16y agoYou can direct sell your ads and get much better rates, but it is a hassle to manage. Lots of sites have a page that says "advertise here" usually with an email address to contact them. There are ad networks like buysellads that will take care of it for you too. For affiliate networks, look at commission junction, linkshare and google affiliate network.
- corin_ 16y agoI assume by CPV you mean CPM
- byoung2 16y agoYou're right...I meant CPM