Hasn't Google been producing some very Microsoft-esque news as of late--they join some product space late, with a product that doesn't really differentiate itse

Hasn't Google been producing some very Microsoft-esque news as of late--they join some product space late, with a product that doesn't really differentiate itself except by having Google scale from the beginning? I'm just seeing this as a increasingly frequent thing: Checkout, the Android Market, Buzz, Google TV, HotPot, and now this... can't wait for Google Me or "the Facebook retort" to come out and be completely underwhelming. It seems at a certain point a large company cannot help but be more reactionary than revolutionary, despite the culture and mantras and everything else.