The chart is very misleading. Instead of charting rank year on year, Axios should have charted the actual reputation, and then placed a few household names next

The chart is very misleading. Instead of charting rank year on year, Axios should have charted the actual reputation, and then placed a few household names next to them so they're more comparable. https://theharrispoll.com/axios-harrispoll-100/ https://theharrispoll.com/axios-harrispoll-100/ Facebook's score (58) is basically in the dumpster category, a notch behind Comcast (61.4), Bank of America (60.9), and Goldman Sachs (60), though still several notches ahead Trump Org (50.1), Philipp Morris (49.4), and the US government (48.6). The other tech giants are within a few points of each other: Amazon gets 82.3, Microsoft 79.7, Netflix 77.3, Apple 76.4, and Google 75.4. Amazon is in the same category as Disney. The other 4 are comparable to the likes of Coca Cola, Procter and Gamble, Unilever, Nike, etc.