I agree about reinforcing the mental branding of .org, because people are really dot com brainwashed. This could even become a distinguished part of mental reca

I agree about reinforcing the mental branding of .org, because people are really dot com brainwashed. This could even become a distinguished part of mental recall: What was that reminder site again? Oh yeah, AppointmentReminder.ORG! The only drawback of that is if he does eventually acquire appointmentreminder.com, which appears to be held by domain name investment company domainnamesales.com.