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Apparently, they averaged about 300 interviews per company, then stack ranked on net favorability. I'm not a social scientist, but that seems.. low? And whil
by yourbandsucks 7y ago
Apparently, they averaged about 300 interviews per company, then stack ranked on net favorability.
I'm not a social scientist, but that seems.. low? And while I'm sure the initial call list was demographically weighted, apparently they'd ask each respondent to talk about two companies they were more familiar with from the list of 100. That doesn't sound like the ~300 people rating each company had any proper demographic weighting at all.
Full report: https://theharrispoll.com/HarrisPoll_Axios_MostVisible_2019.pdf https://theharrispoll.com/HarrisPoll_Axios_MostVisible_2019....
- mhermher 7y ago300 people rating 2 of 100 companies does seem very sparse. Thanks for the link.