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Rubbish. This type of "news" is cheap brand name advertising by low cost airlines. The 5-pound toilet from European Ryanair was a similar campaign. Though news
by draugadrotten 8y ago
Rubbish. This type of "news" is cheap brand name advertising by low cost airlines. The 5-pound toilet from European Ryanair was a similar campaign.
Though news coverage may appear negative, it is aligned with the impression of the brand as "low cost" and therefore strengthens the brand.
- corodra 8y agoThat’s interesting. I never thought about that. Any idea on the effectiveness of doing this? It just seems dicey to me with quite a lot of risk with minimal benefit. I’d rather pet a rabid raccoon than be the PR manager that pulls this stunt. But I do see your point and if done well... yea, just say you found better ways of being lower cost and everyone forgets this ever happened.
- namdnay 8y agoRyanair also did the standing seat stunt a few years ago :)