Apple sell a unified package of hardware and software. An iPhone without iOS is just another flagship phone with mediocre battery life and a good camera. Many (

Apple sell a unified package of hardware and software. An iPhone without iOS is just another flagship phone with mediocre battery life and a good camera. Many (most) of the advantages of MacOS disappear if Apple supported the same range of commodity hardware as Microsoft. Samsung can't credibly claim that their software is a selling point; for Apple, it's an integral part of their business.