Essentially, if you are a public company, you can't afford to spend resources on products that have a limited market when you have projects that you know will b

Essentially, if you are a public company, you can't afford to spend resources on products that have a limited market when you have projects that you know will be successful to produce. You can only spend the occasional resource on what I call "technological flexing" where a company develops a product to show off what they are capable, such as the Galaxy Fold. As someone that work in the product design field, I fully expect that the vast majority of my ideas don't see the light of day. You have to have zero ego when it comes to discarding good but impractical ideas. My job is to come up with the best ideas that provide the most value to customers and the lowest cost to the company.