I just ate a delicious burger at The Counter in Chicago on a Groupon two days ago. This is noteworthy because I bought 4 Groupons to The Counter last year. In 2

I just ate a delicious burger at The Counter in Chicago on a Groupon two days ago. This is noteworthy because I bought 4 Groupons to The Counter last year. In 2009 they sold 5,269 $15 for $30 Groupons. This year they sold 6,932 $10 for $20 Groupons (and I bought 4 again). To me this indicates that some merchants are pretty pleased with Groupon. The lower value Groupon offering this year is probably an attempt to turn more of The Counter's Groupon visits profitable, since going over $20 there is a lot easier than going over $30—especially with two people. It's only one data point, and maybe the people at The Counter are just really dumb, but my guess is that the first Groupon offered positive ROI, and they expect to do even better by tweaking their latest Groupon offer.