Much like the early days of search, businesses are overpaying for a new form of advertising. Advertisers are willing to pay ridiculous amounts for a Groupon dea

Much like the early days of search, businesses are overpaying for a new form of advertising. Advertisers are willing to pay ridiculous amounts for a Groupon deal, so Groupon's sales force has evolved to exploit this extremely lucrative source of revenue. That's just how it works early on. As the market matures, I believe the price of deals will stabilize at a level that makes it a better value proposition for businesses.