So did margarine continue displacing butter after WWII? If TFA were generalized some, it would help explain what killed lard and butter in the US. The lard-to-

So did margarine continue displacing butter after WWII? If TFA were generalized some, it would help explain what killed lard and butter in the US. The lard-to-Crisco and butter-to-margarine narratives have much in common. Different companies were involved, but it was all enabled by hydrogenation. And there were the same (now known to be bogus) health claims vs saturated fats. Health claims that were undoubtedly sourced, at least in part, by sellers of partially hydrogenated vegetable oils.