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The ARPU numbers that are reported are for the quarter, so they just take total revenue / # of users present on the service in the quarter. They don't look at M
by DataSciGuy_401 7y ago
The ARPU numbers that are reported are for the quarter, so they just take total revenue / # of users present on the service in the quarter. They don't look at MAU or DAU for that calculation (if they did, they'd be reporting ARPDAU or ARPMAU, which are industry-standard terms).