I grew up in the town Niemann Foods, Incorporated is headquartered in. If anything, this strikes me as a response to Hy-Vee's continued growth. Much of Harvest

I grew up in the town Niemann Foods, Incorporated is headquartered in. If anything, this strikes me as a response to Hy-Vee's continued growth. Much of Harvest Market takes aims at design themes Hy-Vee has bee pushing for a decade now. I wish NFI luck but given their struggles in their home market, I'm not sure this is the Hail Mary they need.