Reynolds tobacco brought something like this out in the Eighties. It was a heated tocacco system called Premier that you could smoke indoors. It famously flopp

Reynolds tobacco brought something like this out in the Eighties. It was a heated tocacco system called Premier that you could smoke indoors. It famously flopped because the cigarettes tasted distinctly like farts. The failed launch featured quite heavily in Barbarians at the Gate, which tells the story of Reynolds' leveraged buyout by KKR, the largest ever at the time.