>For example: is a user with the app installed, logged in and running in the background considered "active" that day, even if they don't actually launch or real

>For example: is a user with the app installed, logged in and running in the background considered "active" that day, even if they don't actually launch or really use the app? If you send them a notification, even if they don't click on it, are they 'active'? I’m not aware of any company that defines active user in this way. Typically for an app it would have to be an explicit user interaction such as opening the app to count as an active user for that day.